Books and edited volumes

Rüeger, Brian/Merdzanovic, Adis/Wyss Saskia (2022): Marketingmanagement. Building and Running the Business. Mit Marketing Unternehmen transformieren. Zürich: Versus

Marketing ist im Wandel, und dies mit beeindruckendem Tempo. Es gilt, auf Kundenwünsche nicht nur auf der operativen, sondern auch auf einer strategischen Ebene zu reagieren und das Unternehmen agil und dynamisch zu gestalten. Mit dem technologischen Fortschritt, der Kundeninteraktionen nahezu in Echtzeit ermöglicht, hat auch das Marketing neue Instrumente und Möglichkeiten bekommen, um seine zentralen Aufgaben noch besser zu meistern. Dabei sind Daten zunehmend wichtiger geworden, genauso wie der ethische Umgang mit ihnen. Basierend auf einem ganzheitlichen Marketingverständnis zeigt dieses Buch, wie Marketing den entscheidenden Beitrag zur Transformation in Richtung einer kundenzentrierten Unternehmensorganisation leistet.

Zum bestellen, hier klicken: Bestellung bei Verlag.

Merdzanovic, Adis/Nicolaidis, Kalypso (2021): A Citizen’s Guide to the Rule of Law. Why we need to fight for the most precious human invention of all time. Stuttgart: Ibidem. 

In our daily lives, the rule of law matters more than anything and yet remains an invisible presence. We trust in the rule of law to protect us from governmental overreach, mafia godfathers, or the will of the majority. We take the rule of law for granted, often failing to recognize its demise—until it is too late. For under attack it is, not only in the growing number of authoritarian countries around the world but in Europe, too. As a citizen’s guide, this book explains in plain language what the rule of law is, why it matters, and why we have to defend it. The starting point is to ask why EU efforts to promote the rule of law in candidate countries have succeeded or failed, and what this tells us about what is happening inside the EU. The authors move on to suggest ways of strengthening the rule of law in Europe and beyond. This book is a call to action in defense of the most precious human invention of all time.

To order the book, please visit the publisher here.

Anastasakis, Othon/Bennett, Adam/Madden, David/Merdzanovic, Adis (2020, eds): The Legacy of Yugoslavia. Politics, Economics and Society in the Modern Balkans. London: IB Tauris. Includes chapter by Adis Merdzanovic: “Liberalism in Yugoslavia: Before and after the disintegration”.

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What are the consequences of Yugoslavia’s existence – and breakup – for the present? This book reflects on this very question, identifying and analysing the political legacies left behind by Yugoslavia through the prism of continuities and ruptures between the past and present of the area.

After the collapse of Yugoslavia, it’s former states adopted a nation-building process which opted to eradicate the past as such an approach seemed more convenient for the new national projects. The new states adopted new institutions, new market-oriented economic paradigms and new national symbols. Yugoslavia existed for 70 years and to consider the current political situation in post-Yugoslav states such as Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia, and Kosovo without taking into account the legacy and remnants of Yugoslavia is to discount a vital part of their political history.

This volume takes a multi-disciplinary and multi-faceted approach to examining the legacy of Yugoslavia, covering politics, society, international relations and economics. Focusing on distinctive features of Yugoslavia including worker self-management, the combination of liberalism and communism and the Cold War policy of Non-Alignment, The Legacy of Yugoslavia places Yugoslavia in historical perspective and connects the region’s past with its contemporary political situation.

To order the book, visit the publisher’s website here – or any bookshop.

Merdzanovic, Adis (2015): Democracy by Decree. Prospects and Limits of Imposed Consociational Democracy in Bosnia and Herzegovina. Stuttgart: ibidem.


“The introduction of consociational power sharing as a post-war political system has become one of the international community’s preferred post-conflict devices. In
situations where warring polities are internally divided by ethnic, religious, linguistic, or national identity, consociationalism guarantees the inclusion of all groups in the political process and prevents a ‘tyranny’ of the majority over one or more minorities. However, if international actors keep intervening in the political process, the advantages of consociationalism are turned upside down. In this exceptional book, Adis Merdzanovic develops a theoretical and empirical approach to understanding consociational democracies that include external intervention. Using the case of Bosnia and Herzegovina, where the consociational Dayton Peace Agreement ended the three-year war between Serbs, Croats, and Bosniaks twenty years ago, it elaborates on the different approaches used in the past and gives practical recommendations for future state-building exercises by the international community.”

A short clip explaining what this book is about

To order, please visit the publisher’s homepage, Amazon (UK, US, Germany/Switzerland/Austria), or any other bookshop.



Articles and book chapters

Merdzanovic, Adis (2020): “In Defence of Political Correctness”, in: Dall’Agnola, Jasmin/Moradi, Jabbar (eds): PC on Earth. The Beginnings of the Totalitarian Mindset. Stuttgart: ibidem: 73-90.

Daniel Bochsler, Adis Merdzanovic & Davor Petrić (2020):Turning International Intervention into Domestic Cooperation in Post-War Societies”, International Peacekeeping, 27:1, 124-151 [Link]

Merdzanovic, Adis (2019): “A Sustainable European Integration Policy for the Western Balkans? Testing Five Common Assumptions”, in: Müller-Färber, Thomas, and Tobias Flessenkemper (eds.): Western Balkans Back in Focus: How to Shape Europe’s Reengagement with a Region in Crisis? Rehburg-Loccum: Loccumer Protokolle Vol. 28/2018: 9-25. [English translation of the text for Südosteuopa Mitteilungen 03(2018)]

Merdzanovic, Adis (2018): “From International Statebuilding to Domestic Political Clientelism: The Failures of Postwar Liberalization in Bosnia and Herzegovina”, in Solska, Magdalena/Bieber, Florian/Taleski, Dane (eds): Illiberal and Authoritarian Tendencies in Central, Southeastern and Eastern Europe. Bern: Peter Lang. 225-243. [Link]

Merdzanovic, Adis (2018): “Eine nachhaltige europäische Integrationspolitik für den Westbalkan? Fünf gängige Annahmen auf dem Prüfstand”, Südosteuropa Mitteilungen 03(2018): 63-75. Link.

Merdzanovic, Adis (2017): “Imposed Consociationalism: External intervention and power sharing in Bosnia and Herzegovina”, Peacebuilding 5(1), 22-35. Link.

Book reviews

Merdzanovic, Adis (2015): Book review of “Power-sharing Executives: Governing in Bosnia, Macedonia, and Northern Ireland” by Joanne McEvoy, Nationalities Papers 43(5): 810-812.

Merdzanovic, Adis (2014): Book Review of “Power Sharing in Deeply Divided Places” by Joanne McEvoy and Brendan O’Leary (Eds.), Swiss Political Science Review 20(3), 511-514.

Opinion pieces and analyses for media outlets, think tanks, and academic blogs

Anastasakis, Othon/Merdzanovic, Adis (2018): “Britain’s role in the Balkans – why Boris Johnson is about to turn pro-EU”, Analysis/Comment for The Conversation, accessible online: Link. [published 19 March 2018]

Hronesova, Jessie/Merdzanovic, Adis/Nicolaidis, Kalypso (2016): “Bosnia and Herzegovina: Limping on: time for a new approach”, Comment for European Council of Foreign Relations; accessible online: Link  [published 29 January 2016].

Hronesova, Jessie/Merdzanovic, Adis (2015): “There is little justification for the Commission’s optimism”, as part of LSE’s European Politics and Policy Blog: “Experts react: EU Progress Reports 2015” accessible online: Link. [published 17 November 2015].

Merdzanovic, Adis (2015): “Bosnia and Herzegovina in peril once again”, Essay on the referendum in Republika Srpska and the powers of the High Representative for openDemocracy, accessible online: Link.  [published 30 September 2015].

Merdzanovic, Adis (2014): “Bosnia: A new opportunity for getting closer to the EU?”, Essay for The EUobserver, accessible online: Link. [published 4 December 2014].