I am a political scientist and marketing specialist working on all fields of contemporary marketing, in particular communication & branding. My speciality is political marketing and political communication. My earlier work relates to the Rule of Law as well as on the Western Balkans region and its European Integration perspective.

Academically, I am a lecturer and senior research fellow at Zurich University of Applied Sciences‘ School of Management and Law (Institute of Marketingmanagement) and a former postdoctoral Junior Research Fellow at South East European Studies at Oxford (SEESOX), which is part of the European Studies Centre of St Antony’s College at the University of Oxford. I obtained my PhD in political science from the University of Zurich, Switzerland, and was previously a Swiss Fellow at the Woodrow Wilson Center for International Scholars in Washington, D.C.


My research focuses on political marketing and political communication, but also the role of the media in democracies in general. My earlier research interests included the Rule of Law as well as democratisation of divided post-war societies with a particular emphasis on political and constitutional orders in the Western Balkans.