Dr Adis Merdzanovic is a senior research fellow at Zurich University of Applied Sciences and a former postdoctoral Junior Research Fellow at South East European Studies at Oxford (SEESOX) at the European Studies Centre of St Antony’s College, University of Oxford. He obtained his PhD in political science from the University of Zurich and was previously a Swiss Fellow at the Woodrow Wilson Center for International Scholars in Washington, D.C. His research focuses on political communication and marketing, but also the role of the media in general as well as democratisation of divided post-war societies with a particular emphasis on political and constitutional orders in the Western Balkans. Most recent publication: The Legacy of Yugoslavia, Politics, Economics and Society in the Modern Balkans (with Othon Anastasakis, Adam Bennett and David Madden, IB Tauris, 2020).