Dr Adis Merdzanovic is a lecturer and senior research fellow at Zurich University of Applied Sciences’s School of Management and Law and a former postdoctoral Junior Research Fellow at South East European Studies at Oxford (SEESOX) at the European Studies Centre of St Antony’s College, University of Oxford. He obtained his PhD in political science from the University of Zurich and was previously a Swiss Fellow at the Woodrow Wilson Center for International Scholars in Washington, D.C. His research focuses on political communication and political marketing, but also the role of the media in democracies in general. Earlier research interests include the rule of law, democratisation of divided post-war societies with a particular emphasis on political and constitutional orders in the Western Balkans. Most recent publications: Marketingmanagement. Running and Building the Business (with Brian Rüeger and Saskia Wyss; Versus, 2022); A citizen’s guide to the Rule of Law (with Kalypso Nicolaidis, ibidem, 2021), and The Legacy of Yugoslavia, Politics, Economics and Society in the Modern Balkans (with Othon Anastasakis, Adam Bennett and David Madden, IB Tauris, 2020).